22 Dec--> A South African innovation and a revolution in health

The Brief:

To capture maximum publicity for highly potent SA green tea extract Origine 8 and position it as an extraordinary South African innovation with incredible health benefits.

The Strategy:

Research, plan and execute a PR and social media strategy, including a powerful media release to educate about Origine 8. Integrate with an effective social media (Facebook & Instagram) campaign to amplify the message. Make health experts, Vanessa Ascencao and Giulia Criscuolo available to traditional media and share their input on social media.

The Results:

Extensive traditional media coverage and a high level of social media interaction. The health experts were featured on Expresso TV, Kingfisher FM, Voice of the Cape, SAFM, Radio 2000, Radio 702, Cape Talk and many more channels.

Space captured from January to September alone was valued by Newsclip @ R2 million