22 Dec--> Global cancer experts tour SA to share on integrative treatment

The Brief:

To capture maximum publicity for two top global researchers, Professor Dan Burke and Dr Binu Kuruvilla touring SA and sharing about the latest developments on nutrition and an integrative approach to treating chronic disease.

The Strategy:

Research, plan, and execute a PR and social media strategy, including a short but powerful pre-media release aimed at inviting media to trade conferences hosted by the experts. Set up media interviews geared towards educating the public about nutrition, integrative treatment and Salvestrols, a phytonutrient found in plants which helps fight disease. Additionally, educate on Bio-Curcumin, a curcumin extract used to fight inflammation. Integrate with an effective social media (Facebook & Instagram) campaign to amplify the messaging.

The Results:

Wall-to-wall media coverage including interviews on the Expresso Morning Show, SABC News, ITV Networks, Lotus FM prime time, The Real Health TV, Medical Chronicle, Health24, Longevity Magazine, Independent Media and SAFM to name a few. Space captured was valued by Newsclip @ R1,9 million in AVE